In a recent development, 50 Cent has leveled accusations of embezzlement against a liquor brand. The rapper, known for his outspoken nature, issued a warning, stating, “I’m not the one you want to play with.”

Published by Cel Manero from Global One Media, Inc.

Beam Suntory responded to the allegations by email, firmly denying “all allegations of wrongdoing” on Tuesday.


50 Cent has issued a warning to the parent company of his liquor brand, Sire Spirits.

Following his allegations of involvement in an embezzlement scheme that he claims nearly cost him millions of dollars, the actor/rapper, aged 48, took to Instagram on Monday to share his sentiments. Alongside an Instagram Reel featuring a FOX 5 NY report discussing the allegations, 50 Cent wrote in the caption, “@beamsuntory is gonna pay for what they did trust me. These big companies think they can get away with anything. It has cost me millions in legal fees. They are gonna find out I’m not the one you want to play with. @bransoncognac @lecheminduroi.”

He later followed up the post with a “clearer version” of the clip.

“Here is a clearer version of the News, @beamsuntory @jimbeamofficial I’m not the guy you want to get started. In the nicest way, I’m gonna need my money by Monday. 🤨” 50 Cent captioned the Instagram Reel.


The Power star also took to Instagram on Monday to share a letter allegedly sent by Beam Suntory to their purported co-conspirators.

“This is the letter @beamsuntory sent without my knowledge to the people involved in the scheme that cost me millions. Do I really need to hold a press conference to walk everyone through exactly what happened… This will make a great unscripted project. @bransoncognac @lecheminduroi,” he captioned the post.

According to documents obtained by PEOPLE, the “In Da Club” musician initially filed a complaint in February 2023 with the New York State Supreme Court, alleging that Beam Suntory was complicit in an embezzlement scheme.

50 Cent claims that Sire Spirits overpaid for the liquor supplied and received kickbacks totaling about $6 million.

“Because these illicit commissions were included in the product’s price, Sire Spirits overpaid on taxes, customs and duties, and insurance, which are calculated based on the product’s value,” stated Sire Spirits attorney Craig Weiner, echoing the claims made in the complaint.

He added, “Beam Suntory’s involvement is extremely troubling. Julious Grant, Beam Suntory’s Chief Commercial Officer, acting as an employee and officer of the company under the actual and apparent authority of Beam Suntory, facilitated the entire fraud as we allege in our complaint.”

Beam Suntory responded by “vehemently” denying “all allegations of wrongdoing” in an email statement on Tuesday.

“Beam Suntory vehemently denies all allegations of wrongdoing. It had no involvement in or knowledge of the fraudulent activity alleged in the complaint, and any allegation to the contrary has no basis in fact. It is undisputed that we honored all prior obligations to Mr. Jackson and Sire Spirits, and it is very unfortunate that the parties involved continue to misrepresent the facts and misdirect blame in an attempt to recover fees and damages,” the statement read.


Sire Spirits attorney Weiner responded to PEOPLE with a statement, asserting, “Sire Spirits alleges and expects to prove at trial that the affirmative acts undertaken by multiple Beam Suntory executives, including, but not limited to its former Chief Commercial Officer, its Chief Strategy Officer, and others working in concert with them, cost Sire millions of dollars and did irreparable harm to Mr. Jackson’s business.”

Mitchell Green, a former employee of Sire Spirits, had previously pleaded guilty to wire fraud related to his involvement in the alleged kickback scheme. He admitted to stealing $2 million from the liquor brand, as reported by FOX 5 NY.

The Supreme Court case is scheduled to be heard by a jury in early 2025, according to the outlet.