Shakira Set to Receive Video Vanguard Award at 2023 MTV VMAs in Recognition of Her Pioneering Impact for Women

Published by Cel Manero from Global One Media, Inc.

Six of the music videos by the recipient of four Moon Person awards, including hits like “Hips Don’t Lie” and “Waka Waka,” have garnered over one billion views on YouTube.

A new recipient of the Video Vanguard Award has emerged, and it’s none other than Shakira!

MTV has unveiled that the esteemed Colombian artist will be bestowed with the coveted Video Vanguard Award at the forthcoming 2023 Video Music Awards. The ceremony is set to be broadcast live from New Jersey’s Prudential Center on September 12.

In addition to receiving this prestigious accolade, the 46-year-old Shakira is scheduled to perform at the event. Her past triumphs have earned her four Moon Person trophies. This year, she is in contention for four categories: artist of the year, best collaboration for “TQG” alongside Karol G, as well as best Latin for both “TQG” and “Acróstico.”

Bruce Gilmer, Paramount’s President of Music, Music Talent, Programming, and Events, as well as Paramount+’s Chief Content Officer for Music, expressed, “Shakira is a genuine global phenomenon who consistently inspires and impacts people across the world with her extraordinary musical abilities. She stands as a trailblazer for women on a global scale and was one of the pioneering artists to spearhead the worldwide embrace of Latin music.”

Gilmer emphasized, “Her profound influence on the musical landscape will endure, as she continually crafts and enthralls at the highest echelon of the industry.”

From her emergence in the early ’90s, Shakira has achieved substantial triumphs through her music videos. A notable six among them – “Hips Don’t Lie” with Wyclef Jean, “Waka Waka (This Time for Africa),” “Chantaje” with Maluma, “La Bicicleta” with Carlos Vives, “La La La (Brazil 2014)” with Carlinhos Brown, and “Pero Fiel” with Nicky Jam – have each crossed the billion-views threshold on YouTube.

Shakira secured her initial VMA win in 2000 for International Viewer’s Choice (Latin America North) with “Ojos Así,” followed by another victory in the same category in 2002 for “Whenever, Wherever/Suerte.” She clinched her third award for Best Choreography in a Video for “Hips Don’t Lie,” and her most recent accomplishment was in 2007 for Most Earthshattering Collaboration for “Beautiful Liar,” her duet with Beyoncé.

In the course of 2023, Shakira has achieved her first set of top-10 singles on the Billboard Hot 100 chart since “Beautiful Liar,” through her tracks “Shakira: Bzrp Music Sessions, Vol. 53” and “TQG.”

The Video Vanguard VMA, previously awarded to luminaries like David Bowie, The Beatles, Madonna, Beyoncé, Rihanna, Nicki Minaj, Missy Elliott, Justin Timberlake, Janet Jackson, and Pink, among others, will now join the list of accolades in Shakira’s illustrious career.